ABBVIE HUMIRA

 

ABBVIE HUMIRA

An exhibition stand like no other

CASE STUDY #1

When Abbvie approached us with an extraordinary concept for their exhibition stand we enjoyed rising to  the challenge and creating something spectacular.  The living wall backdrop was created from 3 colour variations of the same plant type, giving it a striking patchwork appearance.  White text overlay contrasts with the lush green, giving the brand a compelling stand for the exhibition.

PLANTING FOCUS

Deep pink calla lilies are banked at the foot of the wall, individually cut to the perfect height and arranged in order.  Painstaking attention also went into the planting of the living wall; alternating shades of green create a striking and smart alternative to a  planted wall of random foliage.

 

 

FEATURE PRODCTS

Although this project was created bespoke to suit the stand, a similar effect could be created using our Foliart mural system.

LOCATION

Abbvie Humira stand, EULAR London Show

 

 

“Deep pink calla lilies are banked at the foot of the wall, individually cut to the perfect height and arranged in order.”